How Saving Money Can Be Your Secret Weapon as a Small Business
As a small business, you may think that you have to spend a lot of money in order to keep up with the big dogs in your industry. Yet, you may not have the capital to do all of the things that they do. The good news is that saving money can be your secret weapon as a small business.
No Need to Focus on Flashy
You can keep your costs down and still make your clients happy they chose you. Instead of spending money on flashy outreach projects, spend more time on your individual clients. Take the time to find out exactly what your clients want from their experience with you, and then deliver on it. The customer experience is far more telling of your business than creating flashy ads or other outreach projects.
For client appreciation, buy a $50 prepaid gift card to somewhere local and hold a drawing of your current clients. You could also have a referral drive. The client who refers the most people to you that become active clients with you would win a prize.
Relating to Your Clients
Looking for novel ways to save money makes you relate better to your clients. This is important since most of your clients must also look for ways to save money each month. By saving money for your business, you are put into a unique situation that enables you to related better.
In fact, you can put this to your advantage. Offer a free seminar to the public. Most public libraries have community rooms that you can reserve for free. Some even have overhead projectors and sound equipment. You could create a free seminar that people would attend. Your clients and the potential clients within the community get free information and you get to showcase your knowledge. You could even partner with other small businesses in your area that offer services that compliment what you offer. This continues to create value for your clients.
Go Paperless for Billing
One way to save money is to go paperless for billing. It may seem expensive to do, but there are a lot of low cost options for going paperless that would ultimately save you money when compared with the costs of buying paper, envelopes, stamps, ink for the printer, and the time it takes for you or your employees to prepare paper bills.
Going paperless is often more convenient for your clients. Many people want a paperless option or a way that they can pay online. Even if you have some clients that demand a traditional paper bill, going as paperless as possible is a great money saver. You’re also helping the environment and giving clients a more convenient way to pay. To encourage people to use a paperless option, you could even provide them with a small discount.
At some point, all companies need to expand. You can grow smart and reduce the costs associated with expanding by hiring remote contractors to help you. To hire a traditional employee, you must pay salary, benefits, workers’ compensation, and overhead expenses. By using a remote contractor like Clients ARM, you get the help and experience you need and it’s around 40% less expensive. You also don’t have to worry about taxes, insurance, benefits, or overhead.
Saving money while expanding your business means that you have more liquidity. You are able to invest money in areas that really need it.
Schedule Your Free Review
To learn how Clients ARM can help, call us or use our contact form to schedule your free review. Clients ARM is an American remote based service provider for small businesses. Our services such as accounts receivable management, client intake, answering services, collections, IOLTA trust management, ICD coding, and electronic claims filing are designed to help you get more done while cutting costs. Partnering with Clients ARM means you have more time to focus on growing your client base and bottom line. You also save around 40% of what it would cost for you to bring on a traditional employee. What are you waiting on? Are you ready to grow your business in a smarter and more efficient way? Contact us now. We’re ready to hear from you.