Client acquisition is the process of obtaining new clients. Usually, businesses will have a budget for client acquisition. This is usually part of the marketing budget. Then, they make decisions based on their goals and their budget. Here are some client acquisition strategies for beginners.
Set a Client Acquisition Budget
This is important because it helps you control costs in your business. Determine the period of time that you’re setting the budget for. From a standard perspective, this is quarterly or yearly. Let’s say it’s yearly. Then, decide what you will spend each month for client acquisition. So, if you can afford to spend $400 a month for marketing to bring in new clients, your yearly client acquisition budget is $4,800. However, you know that you still don’t want to go over that $400 a month.
Think about Where Your Target Market Is Found Online
To get the most from your client acquisition budget, take some time to think about where your money is best spent. Consider your target market. Where do you think they’re found online? From there, are they viewing that site from a computer or are they looking at it from their phone? This is an important consideration. Think about the last time you were on Facebook or Twitter on your cell phone. You don’t see as many traditional ads although you do see sponsored posts.
According to Pew Research Center, younger adults consume more content via social media than older adults. For example, out of those surveyed for Pew, 94% of those who watch YouTube are in the age range of 18 to 24 years old. Around 55% of those surveyed are Facebook users who are 50 years or older. For SnapChat, around 78% of users surveyed are between 18 and 24 years old. For Twitter, 45% of users surveyed were in the age range of 18 to 24 years old. For Instagram, close to 60% of users surveyed were between 25 and 29 years old.
There’s a lot of demographic data available for free online. Make sure that you take advantage of it. This data can help you make a better decision as to where to invest your money for online advertising.
Consider Advertising Via Text
Text message marketing is becoming more common. Think about all the food establishments you’ve visited and think about whether they had an in-store ad asking you to sign up for their “club” via text to receive special offers. Text message marketing is a great way to reach potential clients.
It’s important that you understand any potential ethical rules that cover this subject if you’re licensed to practice law. Additionally, it’s critical that you understand how to make this strategy have the best possible chance of converting potential clients into paying clients. Check out this article on Entrepreneur.com to learn more.
Learn the Advertising Rules for Online Platforms
Every online platform has their own rules about what they’ll allow you to use as an ad or a sponsored / boosted message. It’s important for you to read and understand the rules for Facebook and other social media platforms so that you can get your message to the masses.
Also, make sure that you understand how to target your market. Targeting means that you’re defining the age group, gender, and interests of your audience. Being able to properly define your market can make your ad more effective.
Track Your Metrics
You have to do more than get your ads out there. You must track your metrics to determine which ads are successful and which need to be improved. You can do this by creating a simple spreadsheet that defines the content of the ad, where it was posted, when it was posted, what you paid for it, the click through to your site, and the conversion rate. HubSpot provides free Excel templates for leads and traffic tracking, monthly marketing metrics, and more.
Better Client Care Often Results in Referrals
Client acquisition can be expensive. Since it’s easier to continue to sell to existing clients, it’s imperative that you improve the quality of care you provide to your base group. At Clients ARM, we understand (and embrace!) the importance of excellent client care. With more than 30 years of experience, we provide businesses with remote customer care, client intake, and other services that can help improve the client experience. To learn more, schedule your free consultation.