The world needs optometry. Without it, people would have vision problems and not be able to fix them. How do you get these clients who need vision care through your door? An easy way to do it is to use some simple marketing tips! Several ways to market include common advertising techniques such as radio, television, and print ads. New ways you may market include online ads, blog marketing, and social media marketing. Whichever way you decide to market, you will become visible to potential clients, prompting them to call you and schedule an appointment. The following 7 easy marketing tips can help you attract new clients.
Establish Your Online Presence
You own a brick and mortar practice. You also need an online presence. You can establish your online presence by creating a website for your business. Not only does your website contain information about your business, but also resources and contact information. Both potential and current clients can benefit from your practice keeping a website. Potential clients can find your business and learn about why your optometry practice is the best choice for their needs. Regular clients can find your contact information and learn about any specials. Both types of clients may benefit from a monthly or bi-monthly newsletter that talks about your business, the latest eye care developments, any specials, and local events.
Study the Different Ways to Market
Every day, you see marketing in action. Television advertising, email campaigns, mail and postcard advertisements, radio marketing, and billboard ads are a few of the most commonly used and recognized ways to advertise. You can learn about these and more by studying articles and blog posts related to marketing. There are many ways to market your business and your services! You may find it hard to decide which forms to use. Just do your research and choose the style of marketing that fits well with your business. Keep in mind that you do not have to use every form of marketing that you come across. You can start with one or two and then add other forms later.
Mix It Up
When you become comfortable using one type of marketing, it’s time to learn about and use a new style of marketing. Also, keep this in mind if your chosen style doesn't give you the results you expect, don't be afraid to try something else. For example, you can use radio and print advertising as well as using social media marketing. You may find a way that brings in a steady stream of clients and an increase in income.
Use Social Media
Creating and maintaining a social media presence can take you a long way when it comes to marketing. You can use social media as a great way to show up in the lives of your clients. Social media marketing can be as easy as posting consistently. You can also use ads on social media such as Facebook Ads to direct your clients to your website and into your business. New social media platforms pop up every day. Don’t try to keep up with every single one. It will only stress you out. Pick one to three options where your potential clients can be found and go from there.
Value can come in many forms. Perhaps the first visit to your office is half-off or free. You can offer coupons for free glasses cleaner that the client must come in to redeem. You can share actionable information about eyes and their care on your Facebook page or blog. Different times of the year can advertise various sales. You could schedule a back-to-school sale on prescription glasses, a winter wonderland sale on eye exams, and a summer sale on prescription sunglasses. Delivering value keeps you on your client's mind. Everyone loves to receive discounts and value.
Another great way to market your optometry business includes network marketing. Depending on where your practice is located, others around you may not know you are in the area at all. Buy business cards and go out to introduce yourself to the other businesses in the neighborhood. See if you might leave a few business cards at their place of business and offer to let them leave some at your practice as well. Once they know where you are located, they can also recommend you to their clients, friends, and family who need vision care. Also, check with local schools at the beginning of the year and ask about their procedures related to sending home a back to school ad with the children for their parents to see. This can be a great way to bring in new business.
Get Professional Marketing Help
If you don’t get the results that you want or you just don’t have the time or the desire to do your own marketing, it could be time for you to call a professional marketing expert. Professional marketers know how to bring traffic to your website, blog, Facebook page, Twitter, and ultimately your physical business. Outsourcing can save you time. This time can be used to provide services and make your business more money.
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