Your business needs clients. Whether your business is new or well developed, new clients help it to succeed. To gain new clients, you must impress current and prospective clients. If you do, there's a chance they'll become loyal clients, resulting in a great relationship, more sales, and someone who advertises your business for free. Put these six ways to attract new clients into practice.
Know Yourself (And Your Business)
You know yourself. You know your likes, your dislikes, and your personality. You know the best times you work and the times you produce your best work. Just like you know yourself, you need to know your business inside and out. If you work by yourself, this is especially important to know. You can't ask a business partner or anyone else for the answer! You need to keep up with your schedule and calendar, making time management of the utmost importance.
You need to know what you offer. Be ready to present a la cart and packaged services. You need to know them by heart so you can tell your customers what you offer. Know your worth and understand your clients and their budgets.
Describe Your Ideal Client
You've been told to pick an audience and appeal to them. Now you need to take it a step further. It's time to determine your ideal client. As a service-providing business, you can better serve your client when you know what your client needs. You can start by dreaming up exactly who you want to serve. Choose their age, gender, job, relationship status, pet ownership status, hobbies, and any other statistics you can think of. Your goal is to completely define your ideal client so that you can go out and find them and market your business to them.
All great businesses network. Likewise, you should network. Networking is a great way to let other businesses and potential clients know about your business. You can network by getting out in your local area. Offer to set out flyers or business cards for other businesses and ask if they will do the same. Another way to grow your network includes finding and attending networking meetings. You can check with your local Chamber of Commerce because they usually offer them. You can also look on MeetUp.com for networking meetings. Networking not only helps attract clients, but it also gives you a chance to make friendships with other business owners in your community.
Hold a Contest or Giveaway
Contests and giveaways not only bring people in. They also allow you to show off the fun side of your business. Host a contest over social media or in the local community. You can host a contest in your community by placing an ad in your local newspaper and using your chamber of commerce to promote the giveaway.
A contest or giveaway will let potential clients know who you are and where you are located. Plus, the winner will need to cash in their prize by using your service.
You may have heard of it as one of the best ways to attract new clients. Showing up can usher more clients into your business. How do you show up? It's simple. Be the obvious solution to people’s problems and the obvious answer to their questions. You can easily set yourself up for success in this area. You can use social media to place your business front and center in the lives of potential clients. Show up at trade shows to let potential clients know that you are available. Participate in community and charity events to promote your business (and because giving back to your community is always a great idea).
With all the new clients you will attract, you’ll need more time to focus on them. Why not choose Clients ARM to take care of your business while you focus on your clients? Clients ARM has over 30 years of experience and uses innovative technology and old-fashioned customer service principles to take care of your business and your clients. We provide services such as accounts receivable management, billing, customer service, and medical coding. We even provide third-party collections if you deal with clients who refuse to pay. So, what are you waiting for? Contact Clients ARM for a free consultation to see if we can help you manage your business!