When it comes to developing a successful business, there’s a lot of information out there. There are also a lot of buzzwords associated with various business concepts. It can get confusing. How do you know which information is the best? The good news is that you don’t have to find and follow complex business ideas (unless you enjoy doing that). There are some basic things that you can do to both wow your customers and make your life as a business owner easy. We’re going to refer to these ideas as the 4 Bs of business. We love these ideas because they work in any industry. And, most importantly, they’re easy to implement.
Be the Go-To Expert
Remember why your customers and your potential customers need someone in your industry. They need an expert. However, keep in mind that they have a lot of options. Make sure that you become and remain their go-to expert. Even if something they need is outside of your expertise, cultivate a list of other professionals that you trust that you can provide as a referral.
Also, make sure that you stay on top of the industry standards. Take continuing education courses even if they’re not required in your field. If you learn something that could benefit a customer, give them a call or send them an email. You should do this even if you haven’t worked with them in a while. This is a great way to continue to maintain a positive professional relationship.
Be Friendly and Helpful
We’ve all had a bad experience when we’ve called a business to solve a problem. It could have been a problem related to a bill. It could have been a problem related to a service. It could have been just a question that we needed answered. What was your first thought when you had that bad service experience? Maybe you asked for a supervisor. Maybe you closed an account. Maybe you took your business elsewhere.
Keeping customers happy is as easy as answering phone calls and emails in a timely manner. Don’t be afraid to tell someone that you don’t have an answer for them and that you need to do some research. Just make sure that you call them back when you can. This one act of being friendly and helpful can go a long way in building and repairing loyalty. Customers are more likely to refer you to people they know if they have a good experience when they needed you to answer a question or solve something they thought was a problem with their account.
Although this sounds like something that shouldn’t even be on the list, it’s important. You should be available when your clients need you. If you have specific office hours that your clients know about, make sure that you’re available during those times. If customers must leave a message for you, make sure that they receive a call back by the end of the business day. Nothing frustrates a customer or a potential customer more than needing to reach you and feeling like they’re ignored. If you keep a tight schedule that doesn’t leave you with much room when it comes to returning phone calls, call Clients ARM for a free consultation. Let us show you how our client care program can make it easy for both you and your customers and potential customers to stay connected.
Be Solutions Oriented
When a customer has a problem, you have a problem. Look for the best solution for their problem, even if you can’t actually solve it for them. By doing this, you become the number one thought when they have an issue. They know they can trust you so they’re more likely to spend their money on your services.
Clients ARM Can Help You with the 4 Bs of Business
Clients ARM prides itself on helping business owners get more done in their business. To learn how we can help you become a valuable expert to your target market by using the 4 Bs while you have more time to work with your clients, call us to schedule your free consultation.